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Effective Date: 01.03.2025

Arboloom Cup AG ("we," "us," or "our"), Römerstrasse 7, 2555 Brügg, Switzerland, is committed to protecting your privacy. This Cookie Policy explains how we use cookies and similar technologies on our e-commerce website, [https://www.arboloom.com/](https://www.arboloom.com/) (the "Website"). We are the data controller for the information collected via cookies.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They store information about your browsing activity and preferences, allowing websites to recognize you and personalize your experience.

Types of Cookies We Use and Their Purpose

We use the following categories of cookies on our Website:

Strictly Necessary (Essential) Cookies: These cookies are essential for the Website to function correctly, especially for our e-commerce features.  We do not require your consent to use these cookies. Examples:

  • Shopping Cart Cookie: Keeps track of items in your cart during your session.
  • Checkout Security Cookie: Ensures the secure processing of your transactions.
  • Login Cookie:  Allows you to log in to your account and access secure areas.
  • Fraud Prevention Cookie: Helps us detect and prevent fraudulent activities.

Performance (Analytics) Cookies: These cookies collect information about how you use the Website, such as which products you view most often and if you encounter any errors. This data helps us improve the Website's performance and user experience. We use the following analytics tools:

  • Google Analytics: [Link to Google Analytics Privacy Policy] These cookies may collect data like your IP address, browser type, pages visited, time spent on the site, and products viewed.
  • Mixpanel: [Link to Mixpanel Privacy Policy] These cookies may collect data like your interactions with specific features, events, user behavior, and funnel analysis (e.g., how users progress through the checkout process).
  • Hotjar: [Link to Hotjar Privacy Policy] These cookies may collect data like heatmaps, recordings of user sessions, form analysis, and clickstream data to understand user behavior on product pages and during checkout.


Functionality Cookies: These cookies enhance your experience on our Website by remembering your preferences. Examples:
Saved Address Cookie: Stores your shipping address for faster checkout.

  • Recently Viewed Products Cookie: Displays products you have previously viewed.
    Currency/Language Preference Cookie: Remembers your preferred currency and language.
  • Product Recommendation Cookie: Suggests related products based on your browsing history.
  • Targeting/Advertising Cookies: These cookies are used to deliver advertisements relevant to your interests, both on our Website and other websites.
  • Google Ads: [Link to Google Ads Privacy Policy] These cookies may track your browsing activity across different websites to personalize ads for products you might be interested in.
  • Facebook Ads: [Link to Facebook Ads Privacy Policy] These cookies may track your browsing activity on and off Facebook to personalize ads.
  • Retargeting Cookie:  Allows us to show you ads for products you previously viewed on our Website.
  • Social Media Cookies (If Applicable): If our Website integrates with social media platforms, these cookies may be used to enable features like social login or sharing products.
  • Facebook: [Link to Facebook Privacy Policy]
  • Linkedin: [Link to Linkedin Privacy Policy]


Data Collected by Cookies

The information collected by cookies may include your IP address, browser type, device type, pages visited, time spent on the Website, referring website, interactions with Website features, products viewed, items added to cart, purchase history (if logged in), and other browsing data.

Cookie Duration

Cookies can be either "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a specific period). The duration of each cookie we use is [Specify cookie durations for each type or category. For example: "Google Analytics cookies are typically persistent cookies that expire after 2 years. Shopping cart cookies are session cookies."].

Third-Party Cookies

As mentioned above, we use third-party services (e.g., Google Analytics, advertising platforms, payment processors, shipping providers) that may set cookies on your device. We do not control these cookies, and you should consult the respective privacy policies of these third parties for more information.  We may share data collected by these cookies with these third parties to provide our services.

Consent to Use Cookies

Upon your first visit to our Website, we will present you with a cookie banner. You will have the option to:

Accept All Cookies: Consents to the use of all cookies, including non-essential cookies.
Reject All Non-Essential Cookies:  Declines the use of performance, functionality, targeting/advertising, and social media cookies.  Essential cookies will still be used as they are necessary for the website to function.
Customize Cookie Preferences: Allows you to select which categories of non-essential cookies you consent to.

We will not set non-essential cookies until you have given your consent. You can withdraw your consent or change your preferences at any time by clicking on the Cookie button always active on our website.

Managing Cookies

You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, please note that disabling or deleting certain cookies may affect the functionality of our Website, particularly the e-commerce features. Here are links to instructions for popular browsers:

Google Chrome: [Link to Chrome cookie settings]
Mozilla Firefox: [Link to Firefox cookie settings]
Microsoft Edge: [Link to Edge cookie settings]
Safari: [Link to Safari cookie settings]

Your Rights

You can access, rectify, and erase your personal data. You also have the right to restrict the processing of your data and the right to data portability. To exercise these rights, or if you have questions about our data practices, please contact us at hello@arboloom.com.  Please also refer to our Privacy Policy for more detailed information about your rights and how we process your personal data.

Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Cookie Policy periodically.

Contact Us

If you have any questions or concerns about this Cookie Policy, please email us at hello@arboloom.com.